Container exists to identify extraordinary stories, nurture world-class creative teams, and deliver cinematic experiences that feel both intimate and epic—stories that bring audiences together as one
big, fabulous family.
Container is a story-driven entertainment studio founded by innovation strategist Shane Snow and TV/film executive Rob O’Neill, both Tony Award-winning Broadway producers. The studio develops premium film, television, and live theatrical productions rooted in powerful intellectual property and designed to travel across mediums, audiences, and generations.
Guided by the philosophy of “Big Fab Family” storytelling—stories that unite audiences through emotional scale, cultural relevance, and shared human experience—Container focuses on projects that feel both timeless and urgently contemporary.
The studio’s theatrical work to date has drawn its foundations from beloved works of classic literature, including Little Women and The Outsiders, demonstrating a commitment to stories that have already shaped the cultural imagination while reintroducing them to new audiences through bold creative interpretation.
By combining O’Neill’s leadership across major studios including Disney, Warner Bros., and Paramount with Snow’s expertise in narrative innovation as founder of SHOWRUNNER Technologies and advisor to Narratively and Substack, Container serves as a creative vessel where visionary artists and strategic partners collaborate to build stories that resonate globally.
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